Operations Details
THE SCORES OPPORTUNITY :
SCORES intends to embark on a dual growth strategy for its adult entertainment nightclub business by continuing the development of its club management systems to maintain and improve operating margins and growth through the licensing of additional clubs and with beneficial alliances with third parties. Merchandising also represents great potential for the SCORES as “Scores” branded merchandise has immense appeal to a large demographic segment of the population.
FEMALE ENTERTAINMENT:
The Scores Clubs maintain high standards for personal appearance and conduct of their employees including their female entertainers. Applicants are hired based on such factors of physical beauty, attitude, dress, communication skills, demeanor and dancing ability.
MANAGEMENT:
All managers, employees and entertainers are required, when hired, to participate in a very thorough orientation and training program.
FOOD AND BEVERAGE:
SCORES Management believes that the key to the success of a premiere adult nightclub is a quality, first-class bar and restaurant operation to compliment its adult entertainment. SCORES employs service managers who are in charge of recruiting and training a professional wait staff and ensuring that each customer receives prompt and courteous service. SCORES employs chefs with restaurant experience and bar managers, who are in charge of ordering inventory and scheduling of bar staff. SCORES believes that the operation of a first class restaurant is a necessary component to the operation of a premiere adult cabaret, as is the provision of premium wine, liquor and beer in order to ensure that the customer perceives and obtains good value.
ATMOSPHERE:
SCRH management believes that maintaining a high design standard is very important in its facilities and decor. The furniture and furnishings in the nightclubs are designed to create the feeling of an upscale restaurant. The sound system is designed to provide quality sound at levels where conversations can still take place. This environment is carefully monitored, in terms of maintenance, music selection, entertainer and waitress appearance and all aspects of customer service on a continuous basis.
PUBLIC RELATIONS, ADVERTISING AND PROMOTION:
SCORES marketing philosophy towards customers is to portray all “SCORES” clubs as a premiere cabaret providing topless entertainment in a fun, yet discreet, environment. Hotel publications, local and national radio, cable television, newspapers, billboards, taxicab reader boards as well as a variety of promotional campaigns will ensure that the SCORES name is kept before the public. SCORES has received a significant amount of media exposure over the years. Television segments about SCORES have appeared on television talk shows and features prominently on both the radio and television shows hosted by the “King of all Media” Howard Stern. In addition, Penthouse Magazine, Playboy Magazine, GQ, USA Today, The New York Times, The New York Post, Maxim, Cigar Aficionado, The Daily News, US News, The Miami Herald, The Las Vegas and many others have written many articles and created many pictorials around SCORES and its world famous SCORES Entertainers. SCORES has been visited over the years by such celebrities and sports personalities as Russell Crowe, Robin Williams, Colin Farrell, Jessica Simpson, Kate Bush, Lindsay Lohan, Chris O’Donnell, Cameron Douglas, Dennis Rodman, Kid Rock, Carson Daly, Gwyneth Paltrow, Ben Affleck, Christian Slater, John Stamos, Ryan Haddon, Jeremy Shockey, Oscar De La Hoya and many more.
COMPETITION:
The adult topless club entertainment business is highly competitive with respect to price, service and location, as well as the professionalism of its entertainment product. SCORES Clubs will be competing with a number of locally owned adult cabarets, but none of whose names may enjoy the international recognition that equals that of SCORES. While there may be restrictions on the location of a so-called "sexually oriented business" there are no barriers to entry into the adult cabaret entertainment market and only the name “SCORES” is proprietary. SCORES Management believes that the combination of the “SCORES” name recognition and the distinctive entertainment environment that will be created, will allow it to effectively compete in any market in which any SCORES Club operates.
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